About us


Springboard America

Launched in 2009 by Vision Critical (now Maru/Blue), Springboard America is one of the leading online market research communities in the US, giving Americans the opportunity to voice their opinions on a variety of topics and issues.

We partner with reputable organizations including household brands, government bodies, not-for-profit organizations, and the media in order to help them better understand their customers and stakeholders, and to ensure they take the views of ordinary Americans into account. For each survey in which you take part, your answers are collected, along with those of fellow Springboard America members, and the results are analyzed in aggregate by our research experts before being presented to our clients or released to the media.


Springboard America is brought to you by Maru/Blue, a customer intelligence professional services firm with a vision to grow our clients’ business through a unique combination of expertise in Insight Community platforms and sector-specific research consulting.

Formerly the Research & Consulting division of Vision Critical, Maru/Blue consultants have a deep heritage in both strategic insights consulting and disruptive insights technology. As a Vision Critical value-added partner, Maru/Blue brings a unique level of expertise in delivering Insight Communities, community management, and advanced research consulting services to its global client base. As part of MARU Group, Maru/Blue will expand its capabilities, methodologies and global reach through access to an advanced insight technology ecosystem.

Sector-specific consultants tailor community-based solutions to the unique needs of the industries they serve. We leverage technology to simplify the process of collecting actionable insights, leaving more time to focus on the implications and the distribution of intelligence that drives successful business strategy for our clients.

To learn more about us, you can follow us on Twitter @wearemarublue.